Deep regional expertise
Focused on China & Southeast Asia, the fastest-growing markets.
About Us
Shanghai-based, globally connected
Founded by veterans with decades of deep expertise in Asia's pulp and paper industry, our core team has led and served major international consultancies, bringing unparalleled regional insights to the global stage.
While based in Shanghai, our analysts and affiliated experts deliver ground-truth insights across China, Southeast Asia, Europe, and North America.
Our Mission: To empower corporate leaders with strategic decision-making through integrated platforms - market intelligence, insights, advisory services, and industry forums - driving China’s pulp and paper industry toward a sustainable, high-value future.
Our Focus Industries
Comprehensive Coverage Across the Pulp & Paper Value Chain: from forest resources & wood chips to market pulp & recycled fiber, paper & paperboard, and downstream converting in Asia pacific and across the globe.
Our Services
From Shop Floor Data to Boardroom Strategy — Optimizing Your Value Chain
Why Choose RUIZHIXIN Consulting
Your Trusted Partner in the Pulp & Paper Industry
Veteran-led insights
Founded by industry experts with decades of experience.
End-to-end solutions
From real-time intelligence to long-term strategy.
Exclusive network
Access to executives, regulators, and thought leaders.
Methodology Edge
Dual Engines of "Expert Insight × Data-Driven Analytics"
Our Clients
Impomplete list
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